Franchising and Licensing - ENT 320

This course will expose students to the history and elements of franchising. The regulations and the structures underlying franchising agreements will be uncovered in addition to case studies that expose the challenges to success for both franchisees and franchisors under different and challenging circumstances within various industries. The legal and regulatory requirements associated with franchising and licensing will be highlighted and the elements that might point towards choosing an adequate franchise will be explored. Finally, the forms of licensing and the types of licensed products will be highlighted as well as the best licensing practices and the pros and cons of licensing agreements.
Prerequisite: ENT 301.