Digital Business - MGT 455
The emergence of the digital economy has
unlocked new opportunities for businesses,
while simultaneously creating new modes
of competition in both traditional and new
sectors of the economy. Many organizations
are becoming increasingly digital, in order
to capture value from new innovations, by
cutting costs, enhancing performance, and
delivering new services. This course provides
insight into the emergence of digital business,
key concepts, technologies, and strategic
organization. Students will develop a strategic
plan for a traditional business which could
adopt digital technologies and strategies and
will present the plan as a business pitch. This
course discusses the foundations and key
aspects of Digital Business while focusing on
the latest developments in the e-commerce
and e-marketing industry. Practical case
studies offer a useful reference for dealing
with various issues such as latest applications,
management techniques, and marketing
tools. Prerequisite: Senior Standing.