Revenue Management and Hospitality Data Analytics - HTM 435

This course provides the necessary knowledge, skills, and competencies to develop optimal revenue management strategies in hospitality organizations. Students will learn how to consolidate a multitude of data from different sources, analyze them, and design pricing policies that would improve the profitability of hospitality organizations. Analytics-based techniques will be used to help predict consumer behavior at the market level so that each organization can sell the right product to the right customer at the right time and for the right price. Prerequisite: Senior standing.