Events Sponsorship and Fundraising - HVM 311

Event sponsorship and fundraising provide step-by-step guidelines for attracting, signing, and keeping sponsorships for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today’s market by offering corporate sponsors the highest return possible on their investment and supporting communities and human causes. At the end of this course, students will be able to provide real world advice for researching and targeting prospective companies, developing a fundraising marketing plan, creating an effective proposal, selling a sponsorship, and negotiating sponsorship deals to ensure the viability and success of any event. Prerequisite: HVM 201.