E-commerce and Mobile Marketing

 

Course Overview

Dive into the world of E-commerce and Mobile Marketing, where you'll learn to build, market, and grow an online business while mastering mobile-first strategies. From setting up your online store to optimizing for mobile devices, this course covers essential topics like payment systems, digital marketing strategies, and mobile SEO. Perfect for entrepreneurs, digital marketers, and professionals looking to enhance their skills in the fast-paced e-commerce industry.

 

Course Content

Session 1: Introduction to E-commerce
Get familiar with e-commerce fundamentals, key business models (B2C, B2B), and the current trends shaping the industry. Learn about major platforms like Shopify, WooCommerce, and Amazon, along with essential components like payment gateways and customer service.

Session 2: Building Your Online Store
Learn to set up a successful online store with a focus on user experience (UX) and mobile responsiveness. Discover how to optimize product pages using SEO best practices for e-commerce, ensuring your products rank high on search engines.

Session 3: Payment Systems and Security
Explore popular payment gateways such as PayPal and Stripe, while learning the essentials of e-commerce security, including SSL certificates and fraud prevention strategies.

Session 4: Marketing Your E-Commerce Business
Master the art of digital marketing for e-commerce with SEO, social media, and email marketing. Learn to run successful paid advertising campaigns with Google Ads and Facebook Ads, and track performance using Google Analytics.

Session 5: Managing Operations and Growth
Understand the logistics of order fulfillment, shipping, and customer service. Learn strategies for scaling your business and navigating legalities like return policies and privacy regulations.

Session 6: Introduction to Mobile Marketing
Discover the importance of mobile marketing in today’s digital landscape. Explore key mobile marketing channels such as SMS, mobile web, and push notifications, along with the key metrics for measuring success.

Session 7: Mobile App Marketing
Learn mobile app promotion techniques, including App Store Optimization (ASO) and influencer marketing. Understand user acquisition strategies and retention methods to maximize app engagement and reduce churn.

Session 8: Mobile Advertising
Dive into the world of mobile advertising with banner ads, video ads, and native ads. Learn how to target users with personalized mobile ads, and measure the performance of your campaigns through metrics like CTR and CPA.

Session 9: Mobile Web Optimization
Ensure your website is mobile-friendly with responsive design and mobile-first indexing. Master mobile SEO strategies and learn how Accelerated Mobile Pages (AMP) can improve site speed and user experience.

Session 10: Integrating Mobile into Overall Marketing Strategy
Build a multi-channel marketing strategy that integrates mobile with social media, email, and content marketing. Use mobile analytics to track performance and stay ahead of future trends like AI, AR, and 5G.

 

Why Take This Course?

This course equips you with the tools and techniques to thrive in both e-commerce and mobile marketing. Learn from industry experts and gain hands-on experience in building online stores, crafting digital campaigns, and optimizing mobile-first strategies. Whether you're looking to launch an e-commerce business or boost mobile engagement, this course offers the knowledge you need to succeed in today's digital world.

 

Cost

USD 240

Type of Certification

Certificate