Marketing and Creative Strategies for SMEs

 

Course Overview

This course delves into effective marketing and creative strategies tailored for small and medium-sized enterprises (SMEs). Participants will explore essential concepts and practical skills to enhance their marketing efforts. The course covers critical topics, including Marketing Warfare & Brand Positioning, Purchase Funnel Mastery, Market Segmentation, Alternative Advertising, Brand Activation, Touchpoint Mapping, Creative Brainstorming, and Content Marketing Excellence.

Through engaging activities and discussions, students will learn how to position their brand effectively in a competitive landscape, master the purchase funnel to increase conversions, and identify target market segments. The course also emphasizes the importance of innovative thinking and creativity in developing compelling marketing strategies that resonate with audiences.

 

Why Take This Course?

Strategic Insights: Understand how to position your brand effectively in a competitive market.
Funnel Mastery: Learn to optimize the purchase funnel for improved customer conversions.
Market Understanding: Gain skills in market segmentation and alternative advertising techniques.
Creative Development: Enhance your creative brainstorming capabilities for impactful marketing strategies.

 

Cost

USD 240

Type of Certification

Certificate