Cherine Keyrouz

Cherine Keyrouz holds a BA in Advertising and Marketing, and an MA in Media Studies from NDU. Her expertise lies in the fields of media and fashion. At the age of 10, she joined her father in the family business: Fiordelli (a high-end men’s wear chain). She started to travel and discover a new world full of colors, textiles, fashion, and creativity; thus, marking the beginning of her successful journey.
    
In 2004, while working hard to expand Fiordelli on different levels, her first marketing campaigns for Fiordelli hit the Lebanese market and still appear full-force today. In 2008, she founded an advertising agency called CK For Advertising and launched countless campaigns for many clients in different industries. In 2009, she launched a new live fashion program on MTV titled Catwalk, which enjoyed a 6-year run. In 2012, she focused on developing Fiordelli further and introduced a new line of women’s wear called Fiordelli Donna. She added to Fiordelli the bridal dress, evening dress, and sportswear.

In 2014, she founded her new atelier for haute couture and prêt-à-porter for bridal and evening gowns called Atelier Fiordelli by Cherine Keyrouz. To date, she has organized two dazzling fashion shows at the Four Seasons Hotel Beirut. In addition to being a celebrity stylist and an image consultant, her clients also include political figures and popular TV programs.